When many companies decide to go online, they search for a domain name that reflects their corporate name, and usually only register one domain name. Given the low cost associated with domain name registration, this can be a costly mistake in many cases. Instead, companies should consider acquiring various domain names for their companies. There are many reasons for registering multiple domain names, mainly focused on future growth, enhancing your online identity, and allowing more access points to access your online status. In addition, you will also protect your company from competitor hijacking, which may limit your online activities.
1. Search Engines
Websites with multiple domain names are easy to find. If your business is targeting multiple countries, it is a good idea to register multiple domain names and enjoy the boosting benefit into your organic search result.
2. Protection of Brand
Protecting your brand and online identity is essential for any online business. Securing various names will inevitably increase your brand awareness and prevent others from hijacking your company’s presence.
3. SEO
Keyword-rich domain names can play an important role in Search Engine Optimization (SEO) programs and will undoubtedly increase traffic and search engine discoverability. Registering a domain name is a very simple and cheap task. You can register by just using a Google domain name and use its domain name tool to see what is available for your company.
4. Special Offers
Using multiple domains for the promotional purposes may allow companies to promote various products and services through dedicated landing pages. The companies can generate brand buzz and attract website traffic. They only need to register a new domain related to the event and create a specific login page for the promotion.
5. Restricting Competitors
Since the existence of the World Wide Web (WWW), everyone is competing on a global scale. Your competitor may most likely register a domain with the same domain name but with a different domain name extension and unfortunately, this is not illegal. By registering multiple domain names for your company can help you to avoid competition.
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